Creative Business Consultant
Will Jeffery
My 30+ years in video games trailers, marketing and advertising production makes me one of the most experienced leaders in this field and has provided me with opportunities to innovate and develop expertise in the following areas:
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Entertainment
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Animation
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Film Production
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Post Production
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Viral Advertising Content
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Game Engines and Real Time Animation
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VR
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Games Marketing
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Entertainment Research and Analysis
Having founded, sold and exited specialist games agency, Maverick I now work with agencies across projects, growth, M&A, investment and business strategy while building talent and services ecosystem, Project 369 Group.
Services
Interim, Non-Executive Director, Executive Producer and Business Advisor in the creative industries
BUSINESS SUPPORT
As a Non-Exec and Advisor for businesses in the UK and Canada. I work with Founders and Senior Leadership across Management Development, Sales Growth, Operations through to Exit/Sale.
My experience with Maverick enables me to give tactical advise around creative, pitching and project delivery.
SALES GROWTH
With direct experience of selling creative services I help with business development ans sales techniques through to developing client relationships. I advise on outreach tactics and techniques, content marketing, sales staff training, remuneration as well as strategies to pitch and win contracts.
ACQUISITION EXIT
Having exited numberous creative and media businesses, including the sale of Maverick Media Ltd. to Keywords Studios I bring direct experience of business sale. I help owners prepare their business for sale, supporting them through negotiations to get deals over the line. I have been involved in over 6 exits with deal sizes over £8M.
About
Entrepreneur, Managing Director, Creative Producer and Advisor
I started my career making film trailers in 1993 and via Working Title and various production companies went on to found my first business, Maverick Media Ltd in 1995, one of the first specialists agencies to make video games trailers which I grew to be Europe's most established and awarded video games creative agency.
In 2006 I established Maverick Media Japan KK, Japan's first agency specialising in viral advertising, which I sold to Corinthian Partners in 2008.
In 2020 I sold Maverick Media Ltd to Keywords Studios and founded Project 369, a community of talent and service companies that collaborate on research, marketing and creative projects for the games industry.
Since 2021 I have enaged with numerous creative businesses most often helping them to grow and on some occasions to a sucessful exit.
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