WILL JEFFERY
Listen. Advise. Make Happen
GAMES TRAILERS AND MORE
Passionate about creative businesses. I’ve established and owned creative agency and production businesses in the UK, Japan and US. My 30 years of experience in video games trailers, marketing and advertising makes me one of the most experienced leaders in this field.
Having founded, sold and exited specialist games agency, Maverick (leaving video) and I now help agencies across projects, growth, M&A, investment and business strategy while building talent and services ecosystem, Project 369
ABOUT ME
I started my career making film trailers and via Working Title and various production companies I founded my first business, Maverick Media Ltd, in 1995 and grew it to be Europe's most established and awarded video games creative agency working with prestigious clients including Pokémon, PlayStation, Electronic Arts, SEGA, Ubisoft, Zynga, Red Bull, Capcom, Bandai Namco amongst others.
The video games industry has provided me with opportunities to innovate and develop expertise in the following:
- Viral advertising
- Game Engines
- Animation
- Film Production
- Post Production
- VR
- Marketing Campaign Planning
In 2006 I established Maverick Media Japan KK, Japan's first agency specialising in viral advertising, sold to Corinthian Partners in 2008. In 2020 I sold Maverick Media Ltd to
Keywords Studios
and founded
Project 369, a co-operative community of talent and service companies that collaborate on research, marketing, development and creative projects for the video games industry.
BUSINESS SUPPORT
I consult creative businesses on business growth, sales, leadership and M&A. I also work and advise on projects from pitching, procuring talent to producing.
TRAILERS
A selection of projects I've created (with significant contributions from my Team).
MORE TRAILERS
I've created hundreds - here's some of those falling outside of the normal games trailer format:
