WILL JEFFERY
Listen. Advise. Make Happen
GAMES TRAILERS AND MORE
I help creative businesses with everything from pitching projects, procuring talent and producing
I am an entrepreneur, investor, business leader and creative with over 30 years of experience in video games marketing, advertising, content production, post production, animation and VR
I have set up, owned and grown numerous creative media businesses in the UK, Japan and US. In 1995 I established Europe's first specialist video games creative agency MAVERICK making me one of the most experienced leaders in the creation of video games advertising, trailers and marketing content
Having sold and exited Maverick in February 2021 I now help agencies across projects, growth, M&A, investment and business strategy while building talent and services ecosystem, Project 369
I'm always happy to talk about your plans, ideas and challenges - please feel free to get in touch. Details of my career are on LinkedIn
CREATIVE PRODUCER
I specialise in consulting and advising creative businesses and teams in the following:
- Creative development, pitching and project planning
- Production and delivery of complex creative projects
- Agency selection & procurement of creative services
- Agency financial management
SPECIALIST SUPPORT
I am passionate about creative businesses and have a number of areas where I can usually help companies:
PROJECTS
SELECTION OF WORK
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MANAGEMENT AND LEADERSHIP
In 1995 I founded the first video games creative agency in Europe
A pioneering and award winning company, I led it though various evolutions, offices in Japan and the US, scaling it up, back and up again through to sale to Keywords Studios in 2020
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CREATIVE AND BRAND
I worked extensively with The Pokemon Company in Europe and the US since 2013 to evolve their advertising from initial TV & Cinema into global campaigns. I'm particularly proud of this heartwarming, multi-award winning, brand work lauching Pokemon GO's Buddy Feature in 2019
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TECHNICAL AND INNOVATION
I have a background in unusual, challenging, asymetic creative and technical projects. In 2010 pioneering the use of video games engine technology to make this Announce Trailer for Electronic Arts' Crysis 2. Produced with Seamus Masterson it was the first of it's kind created entirely in CryEngine. We broke buzz records, won awards and established the industry practise of using games engines for marketing content
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MARKETING STRATEGY
I have worked to evolve Influencer communications beyond simple game endorsements into mulit-faceted media events. Concieving ways to create influencer activations incorporating multiple talents to deliver hero, hub and hygene branded content
Check out case studies for Rainbow 6, The Division and Watch Dogs 2 for Ubisoft
